Brand system

Pesolita

Every peso gets a home.

Pesolita is friendly manual money software: private by default, Philippines-aware, and guided by Kuya Ipis without turning the wallet into a toy.

Identity

A wordmark built for the wallet chrome.

Pesolita

The word splits at “Peso” so the money cue is instant, then resolves into the softer “lita” ending. The coin dot over the i echoes the mascot speech bubble.

Pesolita app icon

App icon

Use the full painted icon for stores, splash states and large promotional surfaces.

Pesolita small brand mark

Small mark

Use the cropped mark in rails, compact headers and places where the full icon loses detail.

Palette

Dark wallet, bright peso.

Peso Gold#FFCA28

Primary action, coin, optimism

Pocket Ink#0B0B0C

App shell, privacy, focus

Paper#FFFFFF

Sheets, fields, calm contrast

Ipis Shell#985B33

Mascot body and warmth

Leaf Strap#78BC8B

Growth, safe progress

Signal Blue#1D6FF2

Secondary app action

Cheek Coral#E79A87

Human warmth and delight

Warning Red#F0483E

Blocked spend and alerts

Mascot system

Kuya Ipis reacts to money moments.

Welcome

First hello and name setup

Success

Spend, top-up and transfer confirmation

Empty

No balance or no activity yet

Idle

Search and insight blank states

Guide

Quiet companion in empty history

Refuse

Amount is over what the card holds

Typography and voice

Round, direct, never bank-form stiff.

Aa

Outfit

Use bold weights for money and short decisions. Use regular weights for calm explanations.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm 1234567890 ₱
FriendlyManual-firstPrivateEncouragingPeso-smart

Experience flow

The mascot shows up when emotion changes.

Pesolita wallet home screen
Welcome
Pesolita card template picker
Choose Card
Pesolita spend protection screen
Log Spend
Pesolita logged spend success screen
Celebrate